Move over, Weasleys—there’s a new favorite sibling duo in the wizarding world, and they are taking the business world by storm.
While Emma Watson may have found global fame as Hermione Granger, her real-life “partner in crime” has always been her younger brother, Alex Watson. The pair is currently sending social media into a frenzy as they transition from red-carpet regulars to high-end entrepreneurs, and fans on TikTok and Instagram can’t get enough of their uncanny resemblance.
Born in Paris and raised in England, the siblings are just two years apart and have remained inseparable throughout Emma’s meteoric rise. Recently, Alex melted hearts on Instagram with a touching birthday tribute to Emma, listing the “pros” of having her as a big sister—including her ability to make him more stylish and her being the biggest fan of his art.
But Alex is much more than just a supportive sibling; he’s a star in his own right. Here is everything to know about the man Emma calls her “best friend.”
He’s a Former Model and Actor
Longtime fans might remember Alex from the iconic Burberry Spring campaign, where he starred alongside Emma. He also modeled for Silhouette eyewear, though he admits the career path was a total shock.
“I never thought I’d have the potential to do anything like that,” he previously told The Independent, noting that being scouted was the “most surprising” thing to ever happen to him. He even made a brief, blink-and-you’ll-miss-it appearance as a student in the Harry Potter films!
They Are Co-Founders of a Sustainable Gin
The Watsons have officially entered the spirits industry with their brand, Renais. The name means “rebirth” in French, and the project is a true family affair, distilled from upcycled grapes from the Watson family vineyard in France.
In September , Alex told PEOPLE that while they love working together, it isn’t always magic and rainbows. “Emma and I stay in our own lanes, but she is definitely a bit of a perfectionist,” he joked. “I’m probably a bit more pragmatic, so we butt heads there occasionally.”
He Inspired Her to Direct
Emma made her directorial debut with a Prada campaign in , and she credits Alex for giving her the final push. While she worried directing was too “technical,” Alex gave her the reality check she needed.
“You spent more time as a kid on a film set than you did in school,” Alex pointed out to her during an interview with Financial Times. That perspective helped Emma realize she already had the tools to step behind the lens.
They Share a Soulful Bond (and a Playlist!)
From attending Wimbledon in the VIP suite to accepting Breakthrough Entrepreneur awards at the Soho House Awards, the two are rarely apart. They even bond over a shared—yet evolving—taste in music.
Emma recently took to Instagram to reveal that while they used to disagree on tunes (think Spice Girls vs. The Offspring), they now love nothing more than sharing a meal and a “co-created” Spotify playlist.
Whether they are traveling the world or “butting heads” over the perfect gin botanicals, it’s clear this sibling bond is unbreakable. One thing is for sure: the Watson genes are strong, and their partnership is even stronger!
