Netflix is leaning hard into the drama for Love Is Blind season , but their latest promotional stunt may have backfired. The streaming giant is currently setting social media ablaze after putting up a massive, highly specific billboard in Los Angeles that directly mocks cast member Chelsea Blackwell’s infamous Megan Fox comparison.
The viral moment started in the pods when Chelsea told her partner that people often say she looks like the Transformers actress. After the comparison trended globally to a wave of harsh internet memes, Netflix decided to capitalize on the buzz.
Their new Los Angeles billboard reads: “‘People say I look like the Hollywood sign’ — Me on Love Is Blind.” Netflix shared a photo of the billboard on Instagram, cheekily captioning the post, “I’m flattered.”
Fans Call Out Netflix for ‘Corporate Bullying’
While Netflix tried to make light of the situation, the response from fans on Instagram and X has been incredibly protective of Chelsea. Many social media users are calling out the multi-billion-dollar corporation for punching down on a single reality TV contestant.
“An entire corporation targeting one woman…on her appearance,” one user named ok_pancake wrote, pointing out the power imbalance. Another critic, colemv, labeled the savage billboard as “low key bullying,” regardless of how funny some might find the joke.
Other viewers argued that Netflix should be focusing its humor elsewhere. User llaax suggested that the streaming service should target the controversial actions of the men from season instead of nitpicking the women, asking, “Why don’t we make a sign about that?”
Chelsea Reacts to the Billboard in Stride
Despite the protective outcry from her fans, Chelsea herself does not seem to be losing any sleep over the corporate trolling. In fact, she is taking the entire situation completely in stride.
After Netflix posted the photo of the Los Angeles billboard to its main Instagram page, Chelsea spotted it and immediately shared it to her own Instagram Stories. Showing off her sense of humor, she added the caption, “I did my service,” alongside a saluting face emoji.
Some social media users defended Netflix’s marketing team, claiming Chelsea brought the attention on herself. One commenter, K.proctor_, argued that “Chelsea knew exactly what she was doing when she said what she said,” calling her “emotionally immature” but fair game for the joke.
A Marketing Win or a Step Too Far?
Netflix clearly wanted to capitalize on the biggest talking point of season , banking on the fact that any driver passing by in Los Angeles would immediately understand the reference. However, the mixed reactions online show that the joke may have left a sour taste in the mouths of many viewers.
While Chelsea is laughing it off, the critical fan comments raise important questions about where the line is drawn between playful reality TV banter and actual corporate bullying.
As the conversation continues to trend, one thing is certain: Love Is Blind season has the internet completely captured, and everyone will be watching to see what happens next.
